To turn an idea, product or service into an online money-making venture, every entrepreneur must utilize effective and proven Internet marketing strategies. The evolving world of online marketing presents different strategies for people to test for their products or services. To devise a plan or marketing campaign that will work, you must first identify company goals and the timeline for achieving those goals. Once you have laid out the foundation, you can start implementing strategies to promote the products or services. Below are some Internet marketing strategies to consider.

Blog Commenting
Link building is an important part of promoting your products or services to the public. People like clicking on links that lead them to a web page that offers them something they can benefit from. One way to build links is commenting on blogs but it is important to go on blogs that are relevant to your niche. When you find a blog post, there is a text field that you can place a link when commenting. This link will point to your website and people who read the comments can find your products.

Forum Posting
Another way to promote your site is to post on forums. When you find forums that are relevant to your business, you can ask questions to members or answer other questions. You can leave your link as a signature so that people can click on and land on your page. Placing this link is another method of building links and the more links you build, the chances of you getting discovered by search engines increases.

Blogs
Whether your business is an e-commerce site or you offer some sort of service, you can start a blog to promote your business. When starting a blog, it is important to keep up with blog posts so that you always have fresh content. Your customers and visitors will be more interested and inclined to return when you have a reputation of updating your blog. In your blog you can write posts on new products, new services, descriptions of your products, news, opinions and so on. You will also get feedback from your customers and readers which can help you understand where your business stands.

Search Engine Optimization
Search engine optimization is not necessarily a strategy but rather a must for any Internet company that wants to grow. Search engine optimization involves a number of tactics, tools and strategies but the underlying purpose is to get on the search engine map. That means that you use various strategies, such as link building, to improve your rankings on major search engines. The higher your rankings, the more people will come across your site. Search engines will also place more value on your site as your rankings improve. This helps promote your products or services and will help you gain more visitors.

Social Bookmarking
The Internet is all about networking and communicating with your audience. To promote your business, it is very important to use social networks such as Facebook, Twitter and other social bookmarking tools including Digg, Delicious and even StumbleUpon. When you use these platforms, you are placing links to your website for people to click on. In other words, you adding a virtual bookmark for people to come back to. Social bookmarking sites and other networking sites are great ways of understanding your audience and promoting your products or services.

Directory Submission

The Internet holds a number of directories that are willing to hold a link to your site for free or for a small fee. Posting your site into good quality directories and in the appropriate link categories can help potential customers to became more aware of your brand or products. This can also help your site get better rankings by search engines.

Affiliate Marketing
Many online businesses and internet marketers use affiliate marketing to help promote businesses. Affiliate marketing involves revenue sharing between a website owner and an online merchant. If you are selling products or services, it is a good idea to try to get advertisements on another website. When this website receives traffic, visitors will find your ads and click on them to land on your online store. Although there is an exchange of profits between the merchant and the site owner, this is a highly effective way of promoting.  Both parties can benefit from affiliate marketing but it is important to choose a merchant or affiliate website carefully. This Internet marketing strategy is not only effective in promoting a business but also getting leads.

• Pay Per Click (PPC)

This campaign allows the affiliate site to earn a certain amount of money when someone clicks on the ad on his site. The merchant will also make a certain amount of money.

• Pay Per Sale (PPS)

This affiliate marketing campaign involves actual sales. When a merchant advertises on an affiliates site and a sale is made, the affiliate site will earn a certain percentage of the sales.
Pay Per Lead (PPL): When merchants place ads on an affiliates site and a customer registers at the merchants site as a result, the affiliate site will earn a certain amount of money.

Banners

Traditional Banners are still an effective way to advertise you rsite and services. By placing banners into high quality and highly ranked sites you can earn new customers and users. Along with placing banners in highly ranked sites can also help you raise your site’s rank as well.  If you do not want to pay to get your banner published, you can enter into a banner exchange program (there are a few out there).

Related posts:

1. The New Rules of Web Promotion and SEO
2. Twenty One Ways To Promote Your Site
3. Introduction to Affiliate Marketing

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