Whether you are a freelancer trying to promote your website or you have your own online business, it is important to get discovered on search engines. We all know that the key to web promotion is doing search engine optimization (SEO) tactics. It is important to pay attention to the ways that online marketing is evolving so that you can keep up with the latest tactics.

SEO and online marketing strategies are constantly changing as the market becomes more and more competitive. No marketing campaign is successful without link building.

For a successful link building campaign, you must tap into social media. Social media is a whole other world these days and it includes Digg, Delicious, facebook and especially Twitter these days. Google has been paying attention to Tweet counts which can really benefit your web promotion. Adding links into great content and placing links in tweets is an effective way to get on the search engine map and to generate traffic.

A year ago, you could have submitted over a dozen articles that include links to directories and get top ranking for various search terms. Today, you must be careful with duplicate content. The important thing to remember is having quality content with a link that points to your site.

When you build links, you must remember that search engines accept links coming from valuable site and social media networks. The more value the search engines place on links point to your site, the higher you will rank. In general links coming from .edu domains are considered more trustworthy and thus are preferred by the search engine.  Finding for example blogs in edu domains can be easily achieved by using simple Google search instructions, some examples are given below:

• site:.edu inurl:blog – Search for blogs that are hosted on edu domains
• site:.edu inurl:blog post a comment – Search for blogs that are hosted on edu domains and allow you to post comments

But please,  take care of how you are going to use these techniques. Overdoing it  may have a negative impact on you (or your company).

The New Rules of Web Promotion and SEOWhile posting links for your link building campaign you must prefer  sites that allow do follow links. Sites and blogs that allow Dofollow links in reality instruct a search engine to follow the links that are discovered during crawling their pages (in reality such sites they simply don’t add the nofollow tag on the posted links) . This is what actually  search engines look for in order to count those links as back links for your site and give you a better ranking. You can easily find blogs and directories that provide the Do follow option simple by searching into Google with the key words “do follow blogs”. Another way of detecting dofollows is by using a Mozilla Firefox  pluging that will show if a link on a page uses the nofollow tag :https://addons.mozilla.org/en-US/firefox/addon/5687

As final thought  always consider , that no matter what SEO techniques you are following at the end is the content that matters. If you post great content on your site, that people will like to read, and share, search engines will detected it and send you more traffic. Also don’t posts on blogs and forums, simply to post (aka for the link only). While posting on forums and blogs, try to share content and ideas that people will like. Be original on your posts and readers, will use your posts signature to follow you back to your page. Try to make your on followers, people that like your ideas and your writing.

Related posts:

1. 8 Effective Internet Marketing Strategies
2. Twenty One Ways To Promote Your Site

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