Colorchart

Have you ever consider why traffic sings use red and white colors?  Why many restaurants use Red or Orange? Why Facebook has a blue logo and theme? If yes just keep reading

Color is an important factor that greatly affects human psychology and alters peoples’ perception. Research has showed that colors can easily make people feel happy, sad and generally affect their mood and decisions.

Different colors usually provide different thoughts to people.  Consider the case of the word Accessible: when the hear the word some people think the pink color while others the Green. A great tool that can be used to map words  into different colors and see the people coloring thoughts for different words is http://www.cymbolism.com/ .

Color usage plays an important role in highlighting a company’s business model and approach. A professional color scheme used in corporate logo and other company related material can portray its vision and mission towards customers. It is important to synchronize the color scheme throughout the company documents, logo and web site in order to create a positive image among customers.  Enterprises invest largely in understanding specific business areas and needs in order to select an appropriate color scheme for their marketing campaigns.  To experiment with different color schemes you can use the http://www.colorcombos.com and  http://www.colorjack.com/ tools.

A careful study needs to be conducted both offline and online to understand this perspective before laying out the actual designs. The color scheme in logo and brochure plays an important role in targeting the customer emotional quotient and psychological system. It is important to make the color scheme as much close to the business segment and customer demands.    To do this marketing experts need to carefully decide and understand on the possible customer’s target group.  Type of product and the customers’ age, sex, profession and marital status could all play an important role in choosing an appropriate color scheme.

For instance, IBM logo has been designed in blue color to portray its business strength. Coke, the coca cola company has a red colored logo, which matches with the second color of the soft drink. This gives a clear idea that a good, attractive, crispy and unique color scheme in logo, brochure and other company documents plays a vital role in company success and attracts new customers.  History has proven that color schemes used by most brands are not static. Such corporations are continuously researching their market, strategy and model. Such changes in their strategies have also driven changes in their logo’s and color schemes used in marketing materials.  (http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/) .

Each color in the logo portrays a different image in customers mind. A blue colored logo is considered as secure, responsible and trust worthy color for customers. This is a color adopted mostly by financial companies for customers. The red colored logo is considered as aggressive, energetic and attractive color, which is targeted for young customers. Green colored logo is considered as color for freshness, money, health and varies from calmness to portraying wealthy business depending on light and dark green color. Yellow colored logo is considered as one of the brightest color; this color scheme works best with product selling site. A complete picture of positive energy is portrayed with it. Due to the color of sun, it fills energy in customers. Black color is considered the color of authority, power, mystery and strength while white is consider the color of purity and safety.

Few more popular colored logo examples consists of purple colored logo which is considered as the natural color for marketing business and portrays sophistication and business sensitiveness. The pink color is best suited to display a vibrant, intense, fun filled and main color for business selling fashion and trendy clothes.

Overall, color schemes play a vital role in business marketing and branding. Color scheme should comprehend with culture, carefully designed, and tested to ensure target customers flows in the business and global boundaries are never an important consideration. Therefore, choosing the right color can definitely create a perfect picture in the mind of customers and a careful market study is needed before a particular color scheme is chosen for brochure and corporate logo design.

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